Categories of Telemarketing

Categories of Telemarketing

The two major categories of telemarketing are Business-to-business and Business-to-consumer.


1. Lead Generation

The gathering of information

2. Sales

Using persuasion to sell a product or service

3. Inbound Telemarketing

Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in DRTV/radio spots to generate orders and leads. Cross-sell/up-sell callers to boost revenue. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls.

Reactive reception of incoming orders and requests for information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople

4. Outbound Telemarketing

Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/up selling targeted offers.

Proactive marketing in which prospective and preexisting customers are contacted directly

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