Types of Buying Decision Behavior


Types of Buying Decision Behavior

Buying behavior differs greatly for tube of toothpaste, and iPod, financial services, and a new car. More complex decisions usually involve more buying participants and more buyer deliberation. Types of consumer buying behavior based on the degree of buyer involvement and the degree of differences among brands.
 
1. Complex Buying Behavior

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

2. Dissonance reducing buying behavior

Consumer buying behavior in a situations characterized by high involvement buy few perceived differences among brands

3. Habitual Buying Behavior

Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences.

4. Variety-Seeking Buying Behavior

Consumer buying behavior in a situations characterized by low consumer involvement buy significant perceived brand differences


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