What is Marketing Information System (MIS)

Marketing Information System (MIS)

"People, equipment, and procedures to gather, sort analysis, evaluate, and distribute needed, timely, and accurate information to marketing decision makers."

The MIS begins and ends with information users, marketing managers , internal and external partners, and other who need marketing information. First, it interacts with these information users to assess information needs. Next, it develops needed information from internal company databases, marketing intelligence activities, and marketing research.
Then it helps users to analyze information to put it in the right form for making marketing decisions and managing customer relationships. Finally, the MIS distributes the marketing information and helps managers use it in their decision making.

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