The Buyer Decision Process

The buyer decision process is a paradigm of perceptions and scenarios that help customers in purchasing the product from the markets. It impacts their decision power and gives them a useful chance of purchasing the desired product with correct market offering. It is considered as a staircase between the buyer and the new product located...

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Major types of buying situations

Buying Situation: It is considered as the paradigm of purchase which is measured through the quality of information and the amount of experience that the buyer exhibits related to the products and vendors available to in the markets. Moreover, it highlights the level of efforts that are being opted to make the purchase for the...

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Factors Affecting or Influencing Consumer Behavior

A research tallies that consumer purchases are impacted by various components that include their social, personal, cultural and psychological values. According to the market experts, such variables can never control or minimize the strength of the buying behavior, however, the companies need to focus on such aspects to create the desired results. The Cultural Factors:...

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