Major types of buying situations

Buying Situation: It is considered as the paradigm of purchase which is measured through the quality of information and the amount of experience that the buyer exhibits related to the products and vendors available to in the markets. Moreover, it highlights the level of efforts that are being opted to make the purchase for the … Read more

The Buyer Decision Process

Introduction The buyer decision process is a paradigm of perceptions and scenarios that help customers in purchasing the product from the markets. It impacts their decision power and gives them a useful chance of purchasing the desired product with correct market offering. It is considered as a staircase between the buyer and the new product … Read more