Introduction
Interestingly, the “Business Buying Process” does not consist of a one man show, since an entire team is composed to be looking after this task and putting up extra efforts to acquire expected results for the company.
We must understand that each designation has its own purpose and sheer importance, which assists in achieving achieve expected business output.
Here’s how we depict the hierarchy of “Business Buying Process” at the companies:
Initiator:
Being the first rung of the ladder, an initiator is someone who circles up the need of a particular service or the product. The question is: to what extent is this product affecting our companies and combating the deprivation? Here, an initiator is accountable for providing a rational answer.
Influencers:
It has been observed that influencers can stand on different levels while voicing down their opinions regarding a certain product. Such a group of people will influence others regarding the product that should be purchased along with their ideal locations within the city.
Deciders:
These people are given full freedom upon purchasing or ignoring the decision to purchase the products at the markets. Their criteria for evaluating the products depend on their prices and value for money.
Approvers:
These people help deciders in persuading the product they are looking for at the market. Such people are authorized to do so.
Buyers:
These people make the actual purchases from the business while keeping prices and quality in mind.